Mark Slater wrote:
> On Aug 15, 10:21 am, Leo Bueno <DELETECAPITALLETTERSleobu...@[EMAIL PROTECTED]
>
> wrote:
>> Please express your view on what you think is a fair price to pay for
>> a bottle of wine at a restaurant.
>>
>> Vote your opinion at the RESTAURANT WINE MARKUP
POLL,http://vote.sparklit.com/web_poll.spark/834355
>>
>> It will take only two clicks to cast your answer to this question:
>> What is the *maximum* restaurant price that you consider reasonable or
>> fair for a bottle of wine that sells at retail for $30?
>>
>> You will then see the results to date.
>>
>> You can also get to the poll athttp://miamiwine.com/
>>
>> Thank you for taking your valuable time to participate in the poll.
>>
>> Leo.
>
> There are too many variables in the word "restaurant" to make one
> answer. It completely depends on what kind of restaurant it is being
> discussed. $30 at retail means $20 cost at wholesale. A very casual
> restaurant with few employees and modest overhead and ordinary
> amenities (paper napkins, cheap glassware, ceramic plates) could sell
> the wine for $30-40. A fine dining restaurant with many employees,
> high overhead and luxury amenities (tableclothes, bone china, crystal
> gl***** etc.) may have to sell it for $55-70.
Situation in (southern) Europe is different. A $30 wine is a 20€ wine,
it probably goes for 10€ wholesale. The restaurants in France and Italy
mark it up x3 or even x4, so you end up paying 30-40€ at the restaurant;
for restaurants, wine is where they make most of their margin. As a
result, when stricter laws come in and people start drinking mineral
water at lunch, their economic model goes down the tube, and they wish
they had charged more for the food...
--
Mike Tommasi - Six Fours, France
email link http://www.tommasi.org/mymail
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