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Drinks > Drink Coffee > How Starbucks' ...
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How Starbucks' growth destroyed brand value

by Dave U. Random <anonymous@[EMAIL PROTECTED] > Jul 12, 2008 at 12:32 AM

"Founder and CEO Howard Schultz had a great concept, and it 
worked for a while. But too many new stores and diverse 
products changed the experience..."

Harvard Business Publi****ng: http://easyurl.net/6c028
 




 6 Posts in Topic:
How Starbucks' growth destroyed brand value
Dave U. Random <anonym  2008-07-12 00:32:11 
Re: How Starbucks' growth destroyed brand value
lockjaw <davebobbl@[EM  2008-07-11 23:05:50 
Re: How Starbucks' growth destroyed brand value
i840coffee@[EMAIL PROTECT  2008-07-15 21:59:29 
Re: How Starbucks' growth destroyed brand value
bernie <bdigman@[EMAIL  2008-07-16 05:27:46 
Re: How Starbucks' growth destroyed brand value
shane <shane.olson@[EM  2008-07-16 11:36:44 
Re: How Starbucks' growth destroyed brand value
lockjaw <davebobbl@[EM  2008-07-17 08:36:30 

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tan12V112 Thu Oct 16 0:20:57 CDT 2008.