Re: How Starbucks' growth destroyed brand value

by lockjaw <davebobbl@[EMAIL PROTECTED] > Jul 11, 2008 at 11:05 PM

On Jul 11, 6:32=A0pm, Dave U. Random <anonym...@[EMAIL PROTECTED]
> wrote:
> "Founder and CEO Howard Schultz had a great concept, and it
> worked for a while. But too many new stores and diverse
> products changed the experience..."
>
> Harvard Business Publi****ng:http://easyurl.net/6c028

THIS IS  a great link.  hard to find an argument with this *****sment

dave

6 Posts in Topic:

How Starbucks' growth destroyed brand value

Dave U. Random <anonym

2008-07-12 00:32:11

Re: How Starbucks' growth destroyed brand value

lockjaw <davebobbl@[EM

2008-07-11 23:05:50

Re: How Starbucks' growth destroyed brand value

i840coffee@[EMAIL PROTECT

2008-07-15 21:59:29

Re: How Starbucks' growth destroyed brand value

bernie <bdigman@[EMAIL