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Drinks > Drink Coffee > Re: How Starbuc...
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Re: How Starbucks' growth destroyed brand value

by i840coffee@[EMAIL PROTECTED] Jul 15, 2008 at 09:59 PM

The Harvard piece has an interesting perspective.  It is a small
thing, perhaps, but Starbucks was not founded by Mr. Schultz.  It was
founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.

-Donald Schoenholt




 6 Posts in Topic:
How Starbucks' growth destroyed brand value
 Dave U. Random <anonym  2008-07-12 00:32:11 
Re: How Starbucks' growth destroyed brand value
 lockjaw <davebobbl@[EM  2008-07-11 23:05:50 
Re: How Starbucks' growth destroyed brand value
 i840coffee@[EMAIL PROTECT  2008-07-15 21:59:29 
Re: How Starbucks' growth destroyed brand value
 bernie <bdigman@[EMAIL  2008-07-16 05:27:46 
Re: How Starbucks' growth destroyed brand value
 shane <shane.olson@[EM  2008-07-16 11:36:44 
Re: How Starbucks' growth destroyed brand value
 lockjaw <davebobbl@[EM  2008-07-17 08:36:30 

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tan12V112 Sat Nov 22 8:43:56 CST 2008.