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Drinks > Drink Coffee > Re: How Starbuc...
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Re: How Starbucks' growth destroyed brand value

by bernie <bdigman@[EMAIL PROTECTED] > Jul 16, 2008 at 05:27 AM

On Jul 15, 10:59 pm, i840cof...@[EMAIL PROTECTED]
 wrote:
> The Harvard piece has an interesting perspective.  It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz.  It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt


   See, Don, just one more reason to write the book. Too much bad info
floating around out there about coffeedom.
   Bernie
 




 6 Posts in Topic:
How Starbucks' growth destroyed brand value
Dave U. Random <anonym  2008-07-12 00:32:11 
Re: How Starbucks' growth destroyed brand value
lockjaw <davebobbl@[EM  2008-07-11 23:05:50 
Re: How Starbucks' growth destroyed brand value
i840coffee@[EMAIL PROTECT  2008-07-15 21:59:29 
Re: How Starbucks' growth destroyed brand value
bernie <bdigman@[EMAIL  2008-07-16 05:27:46 
Re: How Starbucks' growth destroyed brand value
shane <shane.olson@[EM  2008-07-16 11:36:44 
Re: How Starbucks' growth destroyed brand value
lockjaw <davebobbl@[EM  2008-07-17 08:36:30 

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