On Jul 15, 11:59=A0pm, i840cof...@[EMAIL PROTECTED]
wrote:
> The Harvard piece has an interesting perspective. =A0It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz. =A0It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt
While Mr. Schultz was not the founder of Starbucks, is it not true
that he was the one who transformed a regional retailer of coffee
beans into the coffee shop expereince that Starbucks is today? An
interesting thought to ponder is: Would Starbucks be the same today
without Schultz? I suppose one could argue that Howard Schultz
founded the concept of Starbucks as a coffee shop selling espresso
based beverages.
Shane
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