On Jul 16, 2:36=A0pm, shane <shane.ol...@[EMAIL PROTECTED]
> wrote:
> On Jul 15, 11:59=A0pm, i840cof...@[EMAIL PROTECTED]
wrote:
>
> > The Harvard piece has an interesting perspective. =A0It is a small
> > thing, perhaps, but Starbucks was not founded by Mr. Schultz. =A0It
was
> > founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> > -Donald Schoenholt
>
> While Mr. Schultz was not the founder of Starbucks, is it not true
> that he was the one who transformed a regional retailer of coffee
> beans into the coffee shop expereince that Starbucks is today? =A0An
> interesting thought to ponder is: Would Starbucks be the same today
> without Schultz? =A0 I suppose one could argue that Howard Schultz
> founded the concept of Starbucks as a coffee shop selling espresso
> based beverages.
>
> Shane
you are 100% correct.
in the same way that Ray Kroc turned a greaseburger stand in San
Bernardino into McDonald's.
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